In this video Matt cutts, a Google engineer who is largely responsible for keeping users up to date with changes to the search ranking algorithm explains how a search works. Matt begins by explaining that when a user does a Google search they're actually doing a search of the Google database not a search of the web — contrary to popular opinion. Cutts explains the role that spiders play in fetching content and creating an intricate web between all of the pages in Googles Data Base. Matt explains that it is the complex web of data that is responsible for Google being able to return such a comprehensive range of information when a Google user does a search. To learn more about Matt Cutts and to keep up-to-date with the latest search algorithm changes for SEO Hobart and Australia, you can follow his blog where he speaks about everything Google related.
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